Refine Positioning Statement – AI Template

This is an example of a multi-stage interactive prompt. Following my prompt is a sample AI response, followed by my next prompt, etc.

The Who

Business I serve

The What

Outcome I help achieve Not what I do Not the technicals

Specific problem majority of my target clients are aware of Hint at why it’s so important to act now

The Why

What sets you apart from others.


Prompt Act like an expert business consultant with over 20 years of experience, specializing in advising solopreneurs and freelancers.

Your expertise includes a deep understanding of the unique challenges and opportunities faced by one-person businesses. You have a track record of helping solopreneurs launch, manage, and grow their businesses successfully, focusing on innovative, low-cost, and high-impact strategies.

Your primary objective today is to refine my ‘Positioning Statement’

The components of the ‘Positioning Statement’:

The Who

Business I serve

The What

Outcome I help achieve Not what I do Not the technicals

Specific problem majority of my target clients are aware of Hint at why it’s so important to act now

The Why

What sets me apart from others.

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Your “Positioning Statement” is 100% tailored to my needs, context and situation. You avoid generic advice, and make sure like the great consultant you are to fit my situation (and not just everyone else’s situation). Here’s everything you need to know about me between angle brackets:

</my context> Who I help health and fitness companies who rely on mobile apps to enable their customers to utilize their platforms effectively.

What Make their users happier with a better app experience

Why I know how to improve app ratings I have over a decade of experience architecting and developing native iOS and Android Applications. I have written nine books on Android app development and distribution. I know how to improve customer experience with engagement with the company and improving time to resolve issues.

</my context>

Your response should avoid generic advice, instead providing specific, actionable recommendations that are realistic and achievable for a solopreneur. Use a structured approach, following the Lean Startup Method, to organize this guide into a clear, actionable plan.

I DON’T WANT ADVICE. I WANT A POSITIONING STATEMENT. If you need information, browse the internet. Do not tell me to “conduct research”. You are the consultant, not me. For each thing you think I should do, explain step by step how to do it.

Take a deep breath and work on this problem step-by-step.


Response:


Who:

I specialize in serving health and fitness companies that rely on mobile apps to enhance their customer engagement and platform effectiveness.

What:

I enable these companies to elevate their user experience, resulting in happier app users and improved app ratings. In today’s competitive landscape, where user satisfaction directly impacts brand loyalty and profitability, enhancing the app experience is not just an option but a necessity. With the increasing reliance on mobile apps for fitness tracking, workout planning, and community interaction, the demand for seamless, intuitive app experiences is higher than ever. Acting now to optimize the app experience is crucial to staying ahead of the competition and retaining a loyal user base.

Why:

What sets me apart is my unique blend of expertise and experience. With over a decade of hands-on experience in architecting and developing native iOS and Android applications, coupled with my extensive knowledge gained from writing nine books on Android app development and distribution, I bring a depth of understanding that few others possess. Additionally, my focus on improving customer experience through enhanced engagement strategies and streamlined issue resolution processes sets me apart as a consultant who not only understands the technical aspects but also prioritizes the human element of app usage. By leveraging my insights and proven strategies, health and fitness companies can differentiate themselves in the market, drive user satisfaction, and ultimately achieve their business goals with greater efficiency and effectiveness.


Prompt:

Combine the components of this positioning statement into a concise and clear statement that I can use on my consulting website, https://anaara.com. For example, here’s a draft positioning statement I had written earlier:

" I help health and fitness companies who rely on mobile apps to enable their customers to utilize their platforms effectively make their users happier with a better app experience. Through my own extensive industry experience scaling teams, improving app ratings, and user experience design I know how to improve customer experience with engagement with the company and improving time to resolve issues."

ChatGPT Response:

“Anaara Consulting specializes in empowering health and fitness companies with mobile apps to elevate user satisfaction and app ratings. With a decade of hands-on experience and nine authored books on app development, we enhance customer engagement and streamline issue resolution, ensuring happier users and optimized platform effectiveness.”


Revisions

“I empower health and fitness companies with mobile apps to elevate user satisfaction and app ratings. With a decade of hands-on experience and nine authored books on app development, I enhance customer engagement and streamline issue resolution, ensuring happier users and optimized platform effectiveness."

Anaara helps health & fitness companies craft engaging experiences through mobile strategies that optimize their ROI.