If you’re already on top of social media, using LinkedIn, twitter, Flickr, blogging, etc., and if you already have a terrific work ethic and do what you love, this book has absolutely nothing to offer you. Well, Gary is an engaging speaker, so maybe it will keep you awake during rush hour if you get the audio book, but I’m sure you could spend your money on something more engaging for the price.
Gary is a bit rough around the edges, I can’t see value in this as a print book as compared to the audio book which is read by him, and his strength is clearly as a speaker and not as a writer. I would recommend this book to those of my friends who I know don’t quite understand the social media scene or who might need a little motivation. If you watch some of the free videos online of Gary speaking you will get a pretty good idea what this book is about and what it has to offer – its not much different from his keynote speeches.