I have been having this argument with a client for over five months, now. I guess sometimes ‘…but everyone else on the planet is doing it’ is a hard argument to overcome. It really says something about Apple that they don’t do what others are doing. Rather, they do what they feel is the absolute best way to do things. So take your usability studies and throw them out the window…
check out the 2014 WWDC video entitled “Designing Intuitive User Experiences” (you can access all the 2014 WWDC videos here: https://developer.apple.com/videos/wwdc/2014/). At 32:30 he covers the dreaded Hamburger Menu topic. Throughout the video before that he talks about how to structure navigation in an intuitive manner. If nothing else, this screenshot says it all:
Leave a Reply to Ruminations – Apple’s Official Hamburger Menu iOS control – iOS 9 beta 0.9Cancel reply